Roadside Wild Flower

< < Previous : : Latest : : Next > >

High Involvement Products

I wonder how many of our daily low involvemtn products have been promoted to their higher grade counterparts by genius marketers. The lecturer mentioned a rather good example with cereals which he bought for his children long time back. He was purchasing normal nestle cereals all the while until one day he picked up a brochure at the supermarket which was promoting a new product on the shelf - organic cereals. The benefits of organic food was largely contrasted with the potential diseases normal food may cause, something which easily promoted the product's physical risk. My lecturer was conned then, to buy the organic cereals which was thrice the price of the food which millions other feed on.

Marketing is so interestingly boring.

btw, reminder for those faithful readers - derivation for moment of inertia is required on friday. Reward for reading this blog obtainable here or if you have problems understanding academic paper, here. This one actually speaks to you

Those who take MNO, an important slide to take note on social perception.

Please vote for my submission Long Range Fighter in DPchallenge Camouflage